With the landscape of the digital world changing in the face of the Covid-19 era companies are challenged by new and innovative ways to conduct their businesses. The question becomes, "how to engage with their customers over various channels"?

One such company that is driving companies into exponential growth in the digital marketing space is Wunderkind (formerly BounceX).

Wun·der·kind /ˈwo͝ondərˌkind/

"a person who achieves great success when relatively young."

Who is Wunderkind?

Wunderkind founded in 2012 and has become a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.

Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos, Nike, HelloFresh and many more. The company is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when.

People-Based Marketing

The company has been able to expand its book of business by introducing "People-Based Marketing" - the one connection to rule all channels, devices and browsers.

People-Based Marketing is a function of Behavior Marketing that relies heavily on personalized connections with a businesses potential customers.

They carefully analyze:

• How people determine when they want to buy online.

• How do people behave when they are searching for a product.

• How they behave onsite.

• Why they don't purchase a product in one go.

Individuality Unleashed

This approach allows the business to have a continued connection across all devices introducing fluidity into the B2C approach. Wunderkind truly understands that in today's society we are more inclined to social conversations an ongoing discussion through our chosen devices and channels.

With some brick and mortar locations closing, unable to recover or not operating at 100% capacity; businesses must bring that same experience to its would be clients/customers online. Businesses must be able to compete in an e-commerce driven society utilizing "personal-based marketing" is an effective solution to do precisely that.

By identifying and targeting individuals as they engage products across all devices in all browsers in every channel it creates a customized personal relationship that customers grow to love and appreciate. Retailers alone have been able to get 11-20% in additional e-commerce revenue.

Wunderkind promises would be clients better performance, better results, and better returns. I must say, with that concept and proven results in ROI they will certainly not disappoint.